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Indian Institute of Design in affiliation with Saurashtra University aims at empowering the youth of Saurashtra, to impart skills required by the indigenous large and small scale industries. IID is focused on increasing and systematically improving design knowledge production and skilled human capital in this region. However, as industries are foraying into foreign markets, IID will incorporate global concepts, ideas and practices to better equip its students in the field of design.
The Product Design Program at IID provides in-depth knowledge and training in design and process used to create a product. While the curriculum emphasizes on the integrated form and function, it also focuses on idea generation to commercialization of a product design. The program teaches students to observe users in real world settings, evaluate their needs and enables them to design intuitive products accordingly. The program is facilitated by the use of digital tools that helps the learners visualize, analyse and design products that are globally acceptable.